We ran this article in our April issue, but with the phenomenal growth in sales we believe these products deserve some additional attention. These high precision, stainless steel scissors are designed for close tolerance cutting.  The slight blade curvature allows for maximum visibility while the strong sharp tips make them ideal for delicate cutting applications.  These Four Star scissors come in 4 different blade designs.  Excelta is usually identified with tweezers, pliers and cutters, but you might be surprised at how many scissors your customers use. Scissors are a real potential for additional sales. Obtain a sample by calling your local Excelta Representative.

By Greg Johnson

In recent months we've made some changes and additions to our Excelta Certified Representatives:
 
-         Robbie Smith (formerly of Z-Mar) has joined Bob Doetzer of Circuit Technology to increase our coverage of the Carolinas.  Robbie's been in the business for years and is one dynamic salesperson.

Cell - 704-458-0225  e-mail robbie@circuittechnology.com

 

-         EMC3 is our latest addition to the Excelta Family - covering Florida.  Both Ed Corson and Mike Guild have been a presence in Florida for many years and are highly regarded by customers and distribution alike.

Ed Cell 407-625-6089 e-mail ecorson@emc3group.com

Mike Cell 407-808-3631 e-mail mike.guild@worldnet.att.net

 

-         Gary Barbado of Wilson Industries has taken over the Maryland, Delaware, Virginia, DC territory. Gary's done an excellent job increasing our market share in Eastern PA over the last several years.

Cell 484-432-4273 e-mail gary@wilsonindustries.com

 

 -        Jose Madrigal  of Restronics Nor-Cal comes to us with a financial background selling financial services for Mass-Mutual after he graduated from San Jose State. With a minor in Manufacturing and keen technical and mechanical abilities (he has restored a beautiful 1965 Cadillac) he holds great promise for us in the East Bay, Reno/Sacramento, South Bay to Santa Rosa territory in Northern California. Jose is working out of the Santa Clara office. 

Office 408-661-0990 e-mail jmadrigal@restronics.com 

 

 -         Mario Sanchez of Restronics So-Cal has a long history in our business beginning 20 years ago with Scottsdale Tool and eventually 4 years with Diversitech before joining REStronics.  Mario has experience with Capital Equipment as well as production supplies.  His knowledge of the Baja Peninsula region is invaluable in this lucrative but tough territory.  Mario has an office in Tijuana and resides in Mexicali, so his time is appropriately utilized in both areas.

Office 949-394-2720 e-mail msanchez@restronics.com

It's the 'sign of the times' when you receive calls from customers that use high-end compression cutters like our 7000 series, requesting less expensive tools.  At $50-$60 each you might think they are onto something.  Actually, they ARE using the least expensive cutters!
 
Very few of these customers refurbish their cutting tools.  It doesn't make sense to use these type of cutters if you don't get them refurbished at least once.  Let's look at the math:

 

$60 semi-flush cutter = 250,000 cuts on 20 gauge copper       $0.00024 per cut

 

$7   1st  refurbish = 160,000 cuts on 20 gauge copper                $0.00016 per cut
 
$5   stamped cutter     = 20,000 cuts on 20 gauge copper     $0.00025 per cut
 
ERCON is the company we recommend for reconditioning our tools.  For $7 they replace the grips & springs, clean the tool and re-sharpen it. Seven dollars can get the customer an additional 160,000 cuts verses throwing the cutter away and replacing it!
 
A little education can save the customer some considerable cash!
 
 
By:Jim LaFrance

 

Excelta would like to welcome our newest member to the team, Kira Cross!